Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels

This paper investigates the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that managerial and technological innovations play an essential role in understanding of how competitive superiority is achieved in constantly evolving marketing channels. As such, our contingency factors involved have a significant intermediate role in each of the research contexts examined, indicating that the innovation capability has a channel specific profile.     

河南农村受众广告接触行为对其消费观念的影响分析

本文以豫南C乡的农村受众为研究对象展开问卷调查，主要考察了农村受众广告接触频度、接触时间、种类偏好及广告媒介信任度对其消费观念的影响。研究发现，农村受众的广告媒介接触行为影响其消费观念，但具体到广告媒介接触的指标不同则影响不同，其中农村受众广告媒介接触时间压种类偏好显著影响其消费观念。     

Romancing the alpaca: Passionate consumption, collection, and companionship

With their inquisitive nature, apparent intelligence, and aesthetic appeal, alpacas draw humans to them. This article spotlights alpaca breeders in an exploration of collecting as passionate consumption [BelkRussell, W. Collecting in a Consumer Society. London: Routledge, 1995.] and consumers' relationships with their animal companions [Hirschman Elizabeth. Consumers and their animal companions. Journal of Consumer Research 1994; 20 (March): 616-32.; Holbrook MB. Stephens DL. Day E. Holbrook SM. Strazar G. A collective stereographic photo essay on key aspects of animal companionship: The truth about dogs and cats. Academy of Marketing Science Review 2001; (1) 1-16.]. Multiple data sources provide stories of alpaca ownership. These sources comprise books, newspaper clips, and magazine articles about alpacas, as well as the author's own experiences as an alpaca breeder over the past 10 years. Building from Belk's work on collection, this article both introduces the idea of dynamic-and-transforming collections and illustrates how passionate consumption can lead to rejuvenation and re-enchantment with life. By concentrating on consumption experiences, this work adds to the growing body of consumer research that moves beyond a narrow focus on purchase behavior.     

基于博弈论的制造商分销渠道设计研究

分销渠道设计是渠道管理的前提，科学合理的分销渠道设计会给营销渠道管理工作减轻相应的负担。该文从制造商的角度出发，建立了渠道设计中制造商与中间商的博弈模型，并在此基础上提出制造商在渠道选择中应采取的相应策略。     

我国居民消费偏低的原因和对策研究

近些年来，随着我国经济的快速发展，虽然国民生产总值不断提高，但居民收入增长缓慢，收入差距逐步扩大，整个社会消费倾向偏低，导致消费率偏低。提高消费率有利于解决内需不足引发的一系列问题，提高全国人民的生活水平和质量，为构建和谐社会奠定坚实的基础。     

分销渠道网络化变革及其作用机理研究

随着环境的变化,企业分销渠道正在变得更为灵活和能够更快地响应用户需求,而传统分销渠道的运作模式与特征显然很难满足分销渠道变革的新要求.现在的分销渠道日益演变成为一个跨越企业边界的网络组织,分销渠道网络化与分销网络的形成也逐渐成为分销渠道演化与变革的一个趋势,这种趋势是渠道系统内部与外部环境因素共同作用的结果.     

Monetary policy inertia reconsidered: Evidence from endogenous interest rate trajectory

By finding small forecastable variability of future policy rates by highly smoothed central bank's endogenous interest rate trajectory, I suggest that market's failure to predict large portion of variability in future rates does not always imply limited policy inertia.     

How sensitive are consumer expenditures to retail energy prices?

There is growing evidence that the primary effect of energy price shocks on the U.S. economy involves a reduction in consumer spending. We quantify the direct effect on real consumption of unanticipated changes in discretionary income, shifts in precautionary savings, and changes in the operating cost of energy-using durables. The possibility of asymmetries in the response of real consumption to energy price shocks is also considered. We demonstrate that linear models are consistent with the symmetric behavior of real consumption in 1979 (when energy prices increased sharply) and in 1986 (when they fell sharply). It is shown that historically energy price shocks have been an important factor in explaining U.S. real consumption growth, but by no means the dominant factor.     

中国能耗增长的阶段性特征:基于LMDI模型的实证研究

本文运用与SDA法相结合的LMDI分解模型,根据能耗增长特点分四个阶段探讨了包含能源强度、中间投入结构变动的技术效应和包含消费、投资、出口变动的最终需求效应对中国能源消耗增长的时段驱动模式。结果表明:(1)1997-2010年间,各阶段"三驾马车"引领的最终需求效应不单是规模庞大,也应相对稳定,能耗增长的异常波动主要取决于技术效应;(2)能源强度效应一直起着节能降耗的积极作用,而中间投入结构自2002年后向高耗能依存特征转变,成为能耗增长的推动因素;(3)2006年开始实施的能源强度政策有效改变了能耗增长轨迹,而国际金融危机的突然爆发扭曲了政府政策执行的初衷、方式和效率。